Higi in campaign to promote diabetes awareness

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CHICAGO — Health station maker higi has partnered with the American Diabetes Association for “Eat Well, America!”, a consumer education campaign on how to include diabetes-fighting foods and beverages into daily life.

higi health station_vertical_WEBDuring November, consumers will be able to participate in an American Diabetes Month-focused health challenge via a higi health station at 40 grocery and pharmacy retail banners, as well as through higi’s app and web portal.

Participants earn up to 100 points per day for checking in at a higi station, 50 points for checking their blood pressure and 50 points for checking their weight. They also can connect to a fitness app to earn additional points. One grand prize winner, earning more than 1,000 points over the course of the challenge, will receive a $500 higi retailer gift card autographed cookbooks from authors featured in the American Diabetes Association. Five runner-up winners will receive a $100 higi retailer gift card.

The campaign is being promoted across higi’s retail network of nearly 10,000 locations nationwide. Retailers with higi stations include such banners as Rite Aid, CVS/pharmacy, Publix, Kroger, Fred’s, Giant, ShopRite, Stop & Shop, Meijer, Whole Foods, Jewel-Osco and Albertsons.

“Higi and the American Diabetes Association share the same goal of creating meaningful, lasting and healthy habits for individuals and their families who are struggling with diabetes,” stated Jeff Bennett, chief executive officer of higi. “We are proud to work closely with a venerable organization like the the American Diabetes Association to fight this systemic health problem that impacts millions of lives, through new and creative collaborations.”

Nearly 30 million children and adults in the United States have diabetes, and more than a quarter of those cases are undiagnosed, which can cause and worsen many complications of diabetes, according to the American Diabetes Association. Since being overweight raises the chances of developing type 2 diabetes, consumers can track their weight and body mass index (BMI) free at a higi health station.

“It’s the small, everyday decisions people make that add up to a healthier lifestyle,” noted Maggie Powers, president-elect, health care and education, at the American Diabetes Association. “As a certified diabetes educator, I encourage people to think critically about what they eat and incorporate exercise into their lives as these actions contribute to wellness on the whole. Creating achievable goals for healthy habits and tracking everyday progress is an excellent way to prevent, delay or manage diabetes.”


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