Pharmacists are among the nation’s most accessible health care professionals, with 90% of Americans living within 5 miles of a community pharmacy. As a partner to many NACDS member companies, higi recognizes the unique position of retail pharmacists to provide access to the flu vaccine to populations that typically lack access through other channels. In support of this message, Higi is leveraging its messaging platform to help create awareness of the importance of the vaccine and to encourage all Higi users to talk to their pharmacist about getting a flu shot.
In addition, the company has launched a Vaccination Guide across its network of retail-based Smart Health Stations, offering all consumers the ability to better understand which vaccines they and their families may need and be eligible for, including a strong call to action for the flu shot and the ability to learn more about a Covid-19 vaccination and the status of its availability to the general public through retail pharmacies, once approved by the FDA.
“We are excited to welcome Higi’s collaboration to drive awareness and action in support of our flu vaccination awareness campaign,” said NACDS president and CEO Steven Anderson. “Their relationships with retail pharmacy and their customers make Higi a strong collaborator to help us amplify this important call to action. We appreciate the ways that Higi is helping to communicate this important public health message – their efforts will be particularly critical as we seek to reach underserved communities and provide education and access to flu vaccinations as well as safe and effective COVID-19 vaccinations when they are available.”
Messaging from NACDS, which encourages customers to talk to their pharmacist about a flu vaccine, will display across more than 8,000 Higi Stations. Additionally, Higi will amplify this messaging across its email and social platforms, reaching an additional cohort of engaged users with a strong call to action.
“We strongly support the NACDS and their urgent call for all eligible Americans to complete their flu vaccination,” said Jeff Bennett, CEO at Higi. “As we prepare for the impact of both flu and COVID-19 this fall and winter, we recognize that retail pharmacy partners will play an essential role in the fight to keep our healthcare systems functioning, and we are honored to be able to lend our platform in support of this important message.”
The complete Flu Vaccination Toolkit from NACDS is available at https://www.nacds.org/toolkit/