Lupin 2023

Hostess rolls out Kazbars

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LENEXA, Kan. – Hostess Brands has  launched its newest innovation, Hostess Kazbars, a first-of-its-kind candy-bar-inspired innovation within the snack cakes market. The new Hostess innovation combines layers of soft chocolate cake, crème, candy crunch and melt-in-your-mouth caramel or smooth chocolate fudge. The bars are covered in a rich chocolate-flavored coating and topped with a delightful drizzle for an afternoon treat the whole family will enjoy. Hostess Kazbars will be available in two fan-favorite flavors: Chocolate Caramel and Triple Chocolate.

“We know that consumers are craving multitextured snacks – and the variety of creamy, crunchy and rich layers in our new Kazbars will make every snacking experience a more joy-filled one,” says Christopher Balach, general manager of Hostess Brands. “This new kind of snack delivers the familiar, moist Hostess cake consumers know and love with a new, delicious fusion of layers and textures. The snack has performed strongly with consumers throughout product-testing and we’re excited to see that translate in the marketplace.”

Hostess Kazbars will come in two sizes perfect for every snacking occasion. The product will be available at grocery and mass retailers nationwide in 10-ounce boxes containing eight individually wrapped 1.25-ounce mini bars. Single individually wrapped Kazbars also will be sold in a 2.75-ounce size at convenience stores as well as grocery and mass retailers nationwide. The product will hit shelves in mid-March.

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