Conceived in 1968 by an innovator, a rocket scientist and a car designer, Hot Wheels 1:64th scale die-cast cars were designed to look awesome and perform. Five decades later, the brand has evolved from a simple, yet beloved, toy car with orange track system into a franchise that offers fans of all ages multi-channel play experiences.
“For 50 years Hot Wheels’ intuitive vehicle play-pattern has contributed to its success as the number-one selling toy in the world,” said Chris Down, senior vice president and global brand general manager, Hot Wheels. “Since its introduction in 1968, the brand has evolved from a simple toy into a true lifestyle brand that champions the challenger spirit through gaming, digital content, partnerships and live experiences spanning multiple generations and ages — this has allowed the brand to remain relevant to kids and adults and see record growth over the past three years.”
To celebrate this anniversary, Hot Wheels will be introducing a year-long lineup of live experiences, new products and compelling content.