EL SEGUNDO, Calif. — Hot Wheels announced Luis Rodriguez and his 2JetZ custom car as the winner of the Hot Wheels Legends Tour, a 15-stop tour that scoured the nation in search of a custom car worthy of being made into a 1:64 die-cast toy. The tour was launched in celebration of the brand’s 50th anniversary.
Rodriguez’s 2JetZ, an open-wheeled jet car, was chosen from more than 3,600 custom cars entered in the Legends Tour and selected for its originality and arresting design. The announcement was made at the 2018 SEMA Show, world-renowned auto show in Las Vegas, where all 15 finalist cars are on display alongside Hot Wheels’ fleet of life-size vehicles.
“All our Legends finalists on display at SEMA are winners — each custom build embodies originality, authenticity and the garage spirit,” said Chris Down, senior vice president and general manager, Hot Wheels. “The 2JetZ looks like it performs and everything about it was built from the ground up. Its forward design aesthetic will add variety to the Hot Wheels line and is a car that both adult fans and kids will love.”
The 2JetZ design is inspired by a fighter plane in honor of American veterans. With more than 600 horsepower and a driver’s seat in the middle of the vehicle, the car is crafted with a focus on high-performance and high-end design.
“Hot Wheels has crowned me as a winner, and I get the chance to represent some of the most creative and beautiful designs that I’ve seen,” said Luis Rodriguez. “With my car, I wanted to create something from scratch that tested my ability as a builder and I am happy that the 2JetZ has taken me on this journey.”
A team of judges, including Hot Wheels designers and automotive influencers, chose the Legends Tour winner for its authenticity, originality and garage spirit. The final team of judges included Jay Leno host of Jay Leno’s Garage; YouTube influencer Tanner Fox; legendary Hot Wheels car designer Larry Wood; and car enthusiast Magnus Walker, among others.
“Hot Wheels has always been about variety and this year’s 15 Legends finalists are a perfect example of that,” said Down. “While 2018’s winner is an open-wheeled jet car, who knows what we will see from next year’s Legends challengers!”
SEMA Show attendees are invited to visit the Hot Wheels Pavilion (Booth #61045 in Silver Lot 1) to see all Legends Tour finalist cars and vehicles from the Hot Wheels Fleet. Also on display are Hot Wheels’ 50th anniversary collaborations, including PUMA’s custom sneakers inspired by the life-sized Hot Wheels cars and MOMO’s Hot Wheels 50th anniversary-inspired high performance steering wheel and shifter.
The Legends Tour winner’s life-size car and die-cast version will be inducted into the Hot Wheels Garage of Legends, a collection of one-of-a-kind cars immortalized as Hot Wheels die-casts that meet the brand’s high standards of style and performance.
To learn more about how Hot Wheels is celebrating its 50th anniversary, visit www.HotWheels.com and follow #HotWheels50.