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Hy-Vee broadens diabetes program

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WEST DES MOINES, Iowa — Midwestern retailer Hy-Vee is enhancing its diabetes programs with Begin for Diabetes, a lifestyle management program designed for the unique set of health and nutrition challenges those dealing with the disease face. The program, which the company just launched, adds to Hy-Vee’s existing Begin and Begin 4 Kids programs. All three diabetes programs are led by registered dietitians in Hy-Vee’s 244 stores across its eight-state region.

During the 10-week Begin for Diabetes program, those taking part can schedule individual consultations or participate as part of a group for additional support.

During the sessions attendees will learn:

  • How to make smart choices when dining out.
  • How to count carbs and plan healthy meals.
  • Techniques to cope with the stress that can come with a diabetes diagnosis.
  • How to prevent complications and spot signs of hypo- and hyperglycemia.
  • To control portion size and keep food logs based on their dietary needs.

“About 29 million Americans have diabetes, and managing the disease can come with a significant learning curve,” said Kristin Williams, senior vice president and chief health officer at Hy-Vee. “Our registered dietitians are here to help educate and support program participants on their journey to making their lives healthier and happier.”

Hy-Vee’s Begin program provides building blocks for weight management through detailed journals and recommendations for healthier eating, including biometric screenings. More than 15,000 individuals have completed the 10-week lifestyle management program. The company also offers a four-week Begin 4 Kids program that emphasizes food groups, activity and eating for good health, along with the Hy-Vee KidsFit™ program and website that encourages children to get excited about moving and exercise.

“Whether the goal is to prevent or manage a diabetes diagnosis, lead a healthier lifestyle or ensure children learn about healthy eating habits and exercise, Hy-Vee is committed to optimizing each customer’s well-being at every life stage,” Williams added.

Additionally, the Centers for Disease Control and Prevention estimates that one in three adult Americans, or 86 million people, have pre-diabetes and nine out of 10 of them do not know they have it. To further address this epidemic, Hy-Vee recently launched a pilot initiative in 50 stores that helps pre-diabetic individuals lead healthier lives. The intent is that this pre-diabetic program will also be rolled out to all Hy-Vee stores in the near future.


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