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Hy-Vee debuts reimagined grocery store

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GRIMES, Iowa — A new Hy-Vee supermarket that opened here on Tuesday is billed as the “the company’s first entirely reimagined grocery store,” with expanded dining options, digital shelf tags and kiosks, and in-store specialty departments offering everything from shoes to fitness equipment.

“The Grimes Hy-Vee is our most innovative store to-date with state-of-the-art technology integrated into every department,” Hy-Vee chairman, CEO and president Randy Edeker said. “From unique lifestyle company partnerships to a world-class Food Hall and everything in between, this store was designed to provide customers with every offering, amenity and convenience to make their lives easier, healthier and happier.”

The approximately 93,000-square-foot store is the first to offer a new dining experience for customers with a large, open Food Hall dining area for fast-casual dining, which includes Hy-Vee’s new breakfast menu; a pub with full bar and outdoor patio; Mealtime offerings, Mia Italian; HyChi & Hibachi; Nori Sushi; Chowbotics; Market Grille Express; Long Island Deli; and a Wahlburgers at Hy-Vee.

The store also offers amenities that the company has become known for such as a full-service bakery featuring artisan and specialty breads, patisserie, cakes and a cake decorator station; a full-service delicatessen including shaved meats and cheeses, specialty cheese and charcuterie; a full-service meat counter including a chef’s station, a dry aged steaks case, Chophouse and packaged meats; a full-service seafood counter with sustainable seafood options; an expanded HealthMarket department featuring a larger selection of vitamins and sports nutrition options; a large fresh produce area; an in-store Starbucks; expanded floral and gift shop departments; and a pharmacy with a drive-up window.

Additional in-store offerings include DSW shoes and accessories; Joe Fresh clothing; The W Nail Bar; a Pair Eyewear kiosk; a Johnson Fitness & Wellness showroom; a beauty department; and an expanded Candy Shoppe department with premium, novelty and nostalgic selections. This location also has a Hy-Vee Wine & Spirits department featuring a walk-in beer cooler, walk-in humidor and walk-in wine room.

The new Grimes store includes all-digital shelf labels that display product information and pricing and has more than 100 TVs that feature Hy-Vee products, promotions and services. Digital kiosks are also available for customers to order cakes and fresh prepared foods, as well as access offerings via Hy-Vee Financial Services. The store will feature new mobile payment technology with Hy-Vee Scan & Go, as well as self-checkout options available for a faster, more convenient shopping experience.

Other amenities include the Hy-Vee Aisles online grocery delivery and pick-up service, a mother’s room, dry cleaning, bill pay, money transfers and postal services.


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