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Hy-Vee partners to help bring awareness to childhood obesity

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MINNEAPOLIS, Minn. – The Minnesota Timberwolves, in partnership with Hy-Vee and MATTER, announced the launch of a new initiative that will increase awareness of childhood obesity and educate families on simple steps to make healthy meal choices. The three organizations will provide Hy-Vee customers the opportunity to help local families gain access to a MATTERbox meal kit that is filled with healthful foods, easy-to-make recipes, and nutrition education. The MATTERbox is created by MATTER, which is a Twin Cities-based nonprofit that inspires kids to think differently about food.

Now through February. 27, all 10 Hy-Vee locations in the Twin Cities will offer shoppers the opportunity to purchase one or more MATTERbox coupons at the checkout, helping provide MATTERboxes to kids in the community who otherwise might not have access. Both Hy-Vee and the Minnesota Timberwolves have each pledged up to a $5,000 match for shopper MATTERbox purchases during the campaign.

“As a grocer, it’s our responsibility to make sure people have access to nutritious food and understand the importance of a healthy lifestyle,” said Mary Fuhrman, senior regional vice president of Hy-Vee’s Northern Region. “This partnership complements our mission to make lives easier, healthier and happier.”

The Minnesota Timberwolves know firsthand the importance of healthy nutrition and eating for optimal wellness and performance. “Health and wellness are huge focus areas for us at the Minnesota Timberwolves and Lynx,” said Jennifer Ridgeway, vice president of social responsibility for the Minnesota Timberwolves. “We are thrilled to partner with Hy-Vee to provide MATTERboxes in our communities and help kids and families take small steps toward living healthier lives.”

The MATTERbox program serves people through innovative partnerships in local communities. , president of MATTER, commented, “We are pleased to join forces with Hy-Vee and the Minnesota Timberwolves in increasing access to healthy food and broadening the reach of nutrition education to kids and families in our community. We are very grateful for their partnership.”


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