LOS ANGELES — Hyland’s has expanded its lineup of children’s products with Hyland’s 4 Kids Bumps ’n Bruises with Arnica, a topical ointment stick for kids.
The company said Thursday that 4 Kids Bumps ’n Bruises comes in a fun, eco-friendly tube and provides safe, effective relief of minor bruising, pain and swelling with arnica montana, a widely recognized homeopathic medicine for these conditions.
A natural solution, 4 Kids Bumps ’n Bruises with Arnica contains no aspirin, acetaminophen, ibuprofen, naproxen, pseudoephedrine or dextromethorphan, Hyland’s noted. The product is also formulated without PABA, phthalates, synthetic preservatives, fragrances, parabens, dyes or petrolatum. In addition, the paper ointment tube is biodegradable.
Hyland’s 4 Kids Bumps ’n Bruises with Arnica is formulated for children ages 2 to 12 and can be applied topically as needed. The product, available now at Target stores nationwide, carries a suggested retail price of $8.79 per tube.
“Our children’s arnica products have long been trusted solutions for parents looking to relieve their kids’ pain, so we’re excited to offer a new, innovative natural option for topical relief of bruising and swelling,” stated Thao Le, vice president of marketing at Hyland’s. “Our new Hyland’s 4 Kids Bumps ’n Bruises combines the tried-and-true natural relief of Arnica with modern product benefits like environmentally friendly packaging and toxin-free ingredients that today’s savvy mom appreciates. Plus, we intentionally created the packaging with colorful, goofy ‘splat’ faces to distract and delight kids as soon they see it. With today’s active kids, bumps, bruises and ‘boo boos’ happen, and we’re excited to give parents another effective tool to help keep kids off the sidelines.”