Hypertension challenge begins

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Pharmasmart BP kiosk user in RexallNEW YORK — PharmaSmart International Inc. and Chain Drug Review have launched a groundbreaking partnership designed to help patients lower their blood pressure at the pharmacy point of care.

For the next year, the two companies will generate awareness across community pharmacy about hypertension and help jump-start efforts to reduce rates of uncontrolled blood pressure. In the process, they will reinforce the fact that community pharmacists can and should play a bigger role in effective patient care.

PharmaSmart offers a clinically validated “out-of-office” blood pressure screening tool, while CDR provides a conduit for communicating with members of the pharmacy profession.

Pharmacists can enroll through the magazine’s website, chaindrugreview.com, using the “Lower My Blood Pressure” hyperlink found on the home page. Pharmacists with the most success in helping patients lower their blood pressure will win prizes, including the option to contribute a cash award to their charity of choice, travel, and a Sony Play-Station and/or an Apple iPad.

Other prizes, including multiple pizza parties throughout the year, will be awarded to individuals or groups. A dedicated portal outlines rules for participation, program registration and specifics about the initiative.

PharmaSmart offers pharmacists a credible, accessible, low-cost solution for monitoring blood pressure that is supported by leading national physician groups.



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