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Identigene acquired by DNA Diagnostics Center

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FAIRFIELD, Ohio — DNA Diagnostics Center (DDC) has acquired at-home paternity test provider Identigene LLC.

Financial terms of the transaction weren’t disclosed. Plans call for Salt Lake City-based Identigene, a subsidiary of genomic laboratory Sorenson Genomics LLC, to relocate to DDC’s corporate headquarters and laboratory facility in Fairfield, Ohio.

doug-fogg_identigene_rite-aid_2008

Sorenson Genomics’ Doug Fogg when Identigene made its retail debut at Rite Aid in 2008.

The Identigene DNA Paternity Test Kit is sold at more than 20,000 retail locations nationwide, including such pharmacy retailers as CVS Pharmacy, Rite Aid, Walgreens, Walmart, Meijer, H-E-B, Save Mart, Lucky and Fruth Pharmacy, among others.

“We are excited about the acquisition of Identigene. They have built a strong brand that consumers trust,” stated Connie Hallquist, president and chief executive officer of DNA Diagnostics Center, one of the world’s largest private DNA testing companies.

Established in 2007, Identigene was the first in-home DNA paternity test collection kit sold through retail outlets across the country. Identigene first rolled out the DNA paternity test kit at retail on a pilot basis in November 2007 and launched over-the-counter sales of the kit in March 2008 at Rite Aid drug stores.

The company has since expanded its DNA relationship test services to include maternity, grandparent, sibling, twin, aunt/uncle and extended family.

“We are pleased the Identigene business is in good hands with DDC,” commented Doug Fogg, president and chief operating officer of Sorenson Genomics. “Both companies share the same philosophy around delivering high-quality DNA test results and exceptional customer service.”


ECRM_06-01-22


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