NEW YORK — It’s not evident to anyone entering Rite Aid’s busy store at 50th Street and 8th Avenue in Manhattan that this location was totally remodeled in 10 days.
Adjacent to the theater district in Times Square, the convenience-focused store has the pharmacy situated up front and offers a wide assortment of groceries, grab-and-go food, and health and beauty aids.
According to Rite Aid executive vice president of operations Bryan Everett, the 10-day effort included demerchandising the entire outlet, resetting it with new fixtures, flooring and lighting, and then remerchandising it. The checkout was reconfigured — with numbers indicating the next available cashier to customers — and the pharmacy was relocated, making it more convenient for people to come in and quickly pick up or drop off their script.
“The typical remodel takes weeks,” Everett said. “I am proud of what the team accomplished. It was a tremendous effort, and the store turned out terrific. Sales have responded. Consumers love it.”