SKILLMAN, N.J. — Johnson’s Brand has introduced Johnson’s Natural, a line of baby skin care and hair care products with mostly plant- and fruit-derived natural ingredients.

The Johnson & Johnson brand said the new line supports the needs of a growing number of moms looking for natural products as part of a natural lifestyle.

Johnson’s Natural is formulated with a unique combination of at least 98% naturally derived ingredients, the No More Tears formula and the company’s AllerFree fragrance, which contains subtle notes of white floral, powder and vanilla scents that are naturally derived and free of known allergens and irritating essential oils.

The line encompasses five products: Johnson’s Natural Head-To-Toe Foaming Baby Wash, Johnson’s Natural Baby Shampoo, Johnson’s Natural Baby Lotion, Johnson’s Natural Kids 2-in-1 Kids Hand & Face Foaming Wash, and Johnson’s Natural Kids 3-in-1 Shampoo, Conditioner & Body Wash.

"Johnson’s is a leader in developing baby products that are mild and gentle to meet the different needs of all moms and caregivers," stated Rich Hildebrandt, group product director for Johnson’s Brand. "We’re thrilled to provide moms with trusted, natural products that are affordable and available at mass retail. Not all natural products are suitable for children, but the new line by Johnson’s is not only designed specifically for babies, it also won’t break the bank."

The Johnson’s Natural product line is available nationwide at food, drug and mass retail stores and carries suggested retail prices ranging from $4.59 for 9-ounce sizes to $6.49 for 18-ounce sizes.

To coincide with the launch of the new line, Johnson’s also is introducing a new microsite, www.johnsonsnatural.com, where moms can get information about the products and ingredients, receive coupons and view a new video series. Titled "Baby Steps to a Natural Lifestyle," the videos showcase real moms who offer tips on how to incorporate natural living into everyday family life affordably.