Lupin 2023

Jennifer Aniston’s hair care brand LolaVie announces first retail partnership with Ulta Beauty

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WESTON, Fla. — LolaVie, Jennifer Aniston’s plant-powered, science-perfected hair care brand, announced its partnership with the nation’s largest beauty retailer, Ulta Beauty, marking its first entry into brick and mortar.  Beginning today, guests can shop the full range of LolaVie products in all 1,350+ Ulta Beauty locations and on

Jennifer Aniston’s LolaVie brand now at Ulta Beauty.

“The idea for LolaVie started years ago,” says founder, Jennifer Aniston. “We launched in 2021 and since then, the brand’s success has exceeded my wildest expectations! Now, we’re launching into Ulta Beauty, the largest beauty retailer in the U.S. I’m thrilled that more people can experience and witness the magic of LolaVie for themselves online at and now in-store!”

LolaVie was introduced in September 2021 with the release of its hero product, the Glossing Detangler, resulting in immediate success and winning countless beauty award recognitions. The brand celebrated its one-year anniversary last year with the launch of the Restorative Shampoo and Conditioner, products that became immediate best-sellers when introduced.

Similar to its product launches, the brand has been very intentional in choosing its first retail home. Ulta Beauty is the premiere destination for beauty lovers, offering a differentiated and diverse assortment that is accessible, making this partnership a natural next step for the brand’s next phase of growth. Additionally, both LolaVie and Ulta Beauty guests value high-performing products with high-quality ingredients—a winning combination.

“I’m delighted to welcome LolaVie to our assortment and can’t wait for new and existing guests to discover Jennifer’s thoughtfully created award-winning products at Ulta Beauty,” says Monica Arnaudo, chief merchandising officer, Ulta Beauty. “With beauty enthusiasts continuing to prioritize their personal values, we’re proud to exclusively offer a brand that aligns so seamlessly with conscious-minded consumers seeking effective solutions that are both good for people and the planet. We know our guests will embrace LolaVie with enthusiasm and we’re thrilled to be part of this exciting next chapter helping unlock new possibilities for her brand.”


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