NEW BRUNSWICK, N.J. — Johnson & Johnson has named Alissa Hsu Lynch as worldwide marketing vice president of diabetes care.

Alissa Hsu Lynch

Lynch had served as vice president of sales strategy, operations and global capabilities at J&J since rejoining the company September 2013.

In that post, Lynch led the strategic development of key retail initiatives across J&J’s portfolio of U.S. consumer brands. In her LinkedIn profile, Lynch said she was responsible for sales strategy and operations, retail health and wellness, shopper marketing, consumer promotions, and enterprisewide process and planning.

Before that, Lynch spent more than two years with Valeant Pharmaceuticals, where she served as vice president and general manager for consumer products. And prior to that, she held various marketing and product positions, including global marketing director and marketing director for China, at J&J from 1999 to 2009.

Over her 17-year career, Lynch has helped build and drive growth of such health and personal care brands as Johnson’s Baby, Aveeno, Neutrogena, CeraVe, Kinerase, AcneFree and Ocean.

About her new position at J&J, Lynch tweeted, “Excited to be taking on a new role, with the opportunity to impact the lives of people affected by diabetes.”