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Video Forum: Joe Hartsig, Bed Bath & Beyond

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Helping reinvigorate an iconic brand.

Now celebrating its 50th anniversary, Bed Bath & Beyond is in the midst of an ambitious three-year revitalization plan. Joe Hartsig, executive vice president and chief merchandising officer, tells this week’s Video Forum about the ongoing rollout of new private label lines, efforts to enhance the in-store experience and the importance of giving consumers omnichannel options. Hartsig, who is also president of the company’s Harmon Health & Beauty Stores division, addresses the H&BA business and the category’s growing role at Bed Bath & Beyond.

 


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