CINCINNATI — Procter & Gamble Co. has enlisted multi-Grammy award-winning musician and dad, John Legend, for a Father’s Day promotion for Pampers.

Luna and John Legend

In an ode to dads, Pampers and Legend released a video of the “stinky booty” song that he sings to daughter Luna while changing her diaper.

“As a father of two kids in diapers, I believe every moment with my kids helps build strong bonds — even the messy, mundane ones,” says Legend. “The stinky booty song was born out of one of those moments with Luna. Since then, it’s become a special thing between us.”

“Whether it’s diaper duty or feeding time, we recognize that every moment dads share with their babies can create special memories,” said Andre Schulten, P&G’s vice president of baby care for North America. “That’s one of the reasons we’re excited to partner with John this Father’s Day — he loves being a dad and embraces every moment that comes with it.”

Legend’s wife, Chrissy Teigen, joined the Pampers team in March as the creative consultant for Pampers Pure. Made with premium cotton and other thoughtfully selected materials, stylish prints and 100% Pampers protection, the Pampers Pure collection is a new choice for parents searching for diaper and wipe options in the “natural” category who don’t want to sacrifice performance.

“Pampers has been part of our family from the moment Luna was born, and now both she and Miles use the Pampers Pure Collection,” said Legend. “Chrissy and I love that it’s a no-compromise option that delivers all the features we’re looking for with the Pampers protection we know and trust.”

The “stinky booty” song features Legend, Jeff Mindell from Studio DIY and Glen Henry from Beleaf in Fatherhood. Other diaper duty stories or songs can be shared with @Pampers using the hashtag #StinkyBootyDuty.

Pampers Pure diapers and wipes are:

• Made without chlorine bleaching, fragrance, lotion, parabens, natural rubber latex and the 26 allergens identified by the European Union.

• Dermatologically tested and clinically proven hypoallergenic and gentle for babies’ delicate skin.

• Made with premium cotton.

Pampers Pure Protection diapers are also independently reviewed and accredited as skin safe by the Skin Health Alliance. Each size option of Pampers Pure Protection diapers features different stylish, fun prints (llamas, corgis, and sloths, oh my!), and the wetness indicator.

Pampers Pure Protection diapers are available in sizes N through 5 for a suggested retail price of $11.99.