NEW YORK — K-Y has launched K-Y True Feel, a premium silicone lubricant designed to enhance couples’ sexual intimacy.

The Reckitt Benckiser sexual wellness brand said Thursday that K-Y True Feel, unlike water-based lubricants, doesn’t evaporate or absorb, which elevates pleasure by helping couples feel closer with skin-on-skin touch.

K-Y True Feel personal lubricant also protects against discomfort with a long-lasting, natural feel that doesn’t dry out over time, and the formula is non-irritating, the company said.

“With new K-Y True Feel, we want to inspire couples to connect,” commented Karen Chisholm, marketing director for K-Y. “We strongly believe that all couples, regardless of sexual preference, can create healthier and closer relationships when they combine better emotional intimacy with better sexual intimacy.”

K-Y True Feel comes in a 1.5-oz. size and carries a retail price of $9.99. The product is available at drug stores and mass retailers as well as online at K-Y.com and Amazon.com