NEWPORT BEACH, Calif. — Kadenwood announced on Tuesday the acquisition of UK-based CBD wellness brand Healist Advanced Naturals. The partnership expands Kadenwood’s premium portfolio of plant-based wellness products focused on all-natural, benefit-driven CBD solutions. The acquisition will allow both companies to scale quickly providing new retail and e-commerce distribution channels to bring high-quality CBD to consumers globally.

Kadenwood has quickly grown to become the largest U.S. supplier of vertically-integrated CBD, setting the industry standard of quality with its proprietary formulas. The company has furthered its mission of normalizing CBD through strategic partnerships and acquisitions, positioning itself as a trusted partner for brands across categories. Healist is one of the newest brands in-market who quickly gained notoriety for its benefit formulations focused on holistic everyday wellness and sustainability practices.

The two companies share a like-minded mission to support each consumer’s individual needs with trusted, plant-based wellness products and are backed by leading executives with veteran careers in the CPG space.

Global beauty and wellness company Present Life has sold its pioneering brand Healist to leading US CBD lifestyle company Kadenwood, in order to further democratise access to Healist’s innovative and nurturing products. In a simultaneous move Present Life owner The Craftory is investing in Kadenwood thereby creating a new partnership intended to disrupt the industry status quo.

“We’re excited to welcome Healist into our portfolio as we look to expand our premium plant-based wellness offerings to consumers globally,” said Erick Dickens, co-founder and CEO of Kadenwood. “Kadenwood and Healist share important brand values and we believe they complement our current portfolio bringing a new perspective on wellness that is focused on everyday benefit formulations. It’s imperative that we lead the way for providing transparent, safe and reliable products to consumers and Healist will help us expand that mission.”

“Kadenwood’s expertise, full vertical integration and ability to support brands with national advertising is unmatched,” said Camillo Pane, executive chairman at Present Life. “The exemplary team brings veteran knowledge in the CPG space and provides Healist the support to grow at scale across all channels and markets. We’re thrilled to be partnering with them to bring better access and premium products to the global market.”

“Healist has deep, strong foundations in consumer insights, and understands Sleep, Calm and Relief like no other CBD brand. We will continue our partnership with this bold CPG challenger brand by investing in Kadenwood, as we view them as the perfect home for Healist,” explains Elio Leoni Sceti, co-founder and chief crafter at The Craftory.

Healist is an innovative wellness brand with benefit-led formulations designed to restore the body’s innate capacity to heal and defend against the challenges of modern life. The brand product line is focused on four key benefit areas: calm, relief, sleep and well-being.