Kellogg’s reinvents two cracker brands

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BATTLE CREEK, Mich. — Kellogg’s Crackers is offering two delicious new ways to make the most of your snack breaks with the introduction of Club Crisps and Town House Dipping Thins. Both varieties are thinner and crispier versions of fan-favorite brands, giving snack lovers more opportunities to customize their snacking experiences throughout the day.

  • Club Crisps – Club Crisps are delightfully munchable, light, crisp and thin crackers that melt in your mouth and leave you craving the next bite. Available in Sea Salt and Ranch flavors, there’s something for everyone in the family. And with no artificial flavors or colors, mom can feel good about giving it to everyone. It’s a snacking win all around! Located in the cracker aisle at your favorite retailer, Club Crisps are bagged, perfect for “me” and “we” snacking sessions.
  • Town House Dipping Thins – With a unique spoon-shaped design, Town House Dipping Thins support mess-free dipping so that you can effortlessly snack any time of any day — from busy workdays to weekend hangouts. These thin, crispy, dippable crackers feature two flavors: Sea Salt and Black Pepper. So, go ahead, take a break and enjoy these perfectly balanced flavors to complement your favorite dip.

“Our innovation and research & development teams are continuously re-imagining our iconic crackers, looking for ways to give snack lovers even more ways to enjoy our brands,” said Zach Wyer, director of brand marketing, Kellogg’s Crackers. “I think we really knocked it out of the park with these new Club Crisps and Town House Dipping Thins. Whether you’re looking for a savory snack for the family or the perfect partner for your dips, you won’t be disappointed with these new varieties.”

New Club Crisps and Town House Dipping Thins are available at retailers nationwide in March. Club Crisps has a suggested retail price of $4.19 for a 7.1-ounce bag and Town House Dipping Thins has a suggested retail price of $3.89 for a 9-ounce box.


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