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Kellogg’s rolls out Pop-Tarts Frosted Confetti Cake Bites

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BATTLE CREEK, Mich. — Fans of Pop-Tarts who grew up with slap bracelets, ripped jeans and neon shirts can reach for a new favorite snack that’s fresh like the many colors of spring: Pop-Tarts Frosted Confetti Cake Bites.

Packed with cake flavor and blinged out with edible glitter, Pop-Tarts Frosted Confetti Cake Bites are “all that” and a “totally fly” new snacking option that will appeal to anyone who appreciates ’90s culture. The celebratory flavor will make you think it’s your birthday with every bite — whether you’re at the mall, the arcade or just chillin’ at home.

“At Pop-Tarts, we’re always looking for the next flavor innovation, and with the popularity of ’90s nostalgia culture, new Frosted Confetti Cake Bites will be a hit with fans looking for a taste of the past,” said Sarah Reinecke, director of brand marketing for Kellogg’s Portable Wholesome Snacks. “These colorful snacks taste like you’re eating a slice of birthday cake on the go, no baking required.”

Pop-Tarts Frosted Confetti Cake Bites will be available this month at retailers nationwide in a five-count box, and a 10-count box at Walmart stores.


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