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Kellogg’s swings into action with Spider-Man themed food and interactive experiences

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BATTLE CREEK, Mich. —  Kellogg’s has teamed up with Sony Pictures Entertainment to help fans get excited about the much-anticipated summer blockbuster, Spider-Man: Far From Home. The collaboration includes a variety of special-edition Spider-Man: Far From Home-themed products with a superhero twist, interactive promotional packaging and a takeover of Kellogg’s New York City Café

Fans can enjoy Pop-Tarts Spidey Berry that unlocks an interactive comic story when scanned, Eggo Mixed Berry Marvel web-shaped waffles, Cheez-It with engraved Spidey designs, Keebler Amazing Vanilla Cupcake Fudge Stripe cookies and Kellogg’s Spider-Man Far From Home Fruit Snacks. Additional favorites across the Kellogg portfolio are available at retail for a limited time with Spider-Man: Far From Home promotional packaging that unlocks an interactive Spider-Man game.

Beyond retail, fans in New York City are in for an amazing treat as Spider-Man: Far From Home has taken over the Kellogg’s New York City Cafécomplete with a limited-time only superhero-themed menu featuring Spider-Man: Far From Home creations like the Spidey Surprise, Peter Parker CB & Jelly and Mysterio Mac and Cheese. It you aren’t in the Big Apple, you too can enjoy the treats at home with the DIY instructions found here.

Kellogg’s is offering many ways for consumers to get in on the action this summer. You can stop by a local retailer or visit amazon.com/adlp/spidermankelloggs to snag the special-edition Spider-Man: Far From Home-themed products; purchase the special limited-edition promotional packages with the interactive Spider-Man game in-store.


ECRM_06-01-22


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