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KISS Lashes makes debut in the crypto space

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NEW YORK — KISS Products announces the launch of a limited edition, one-time NFT (non-fungible token).

The NFT giveaway supports the launch of their iconic brand Lash Couture’s newest collection; Lash Couture Masterpiece. Lash Couture Masterpiece is their most luxurious and premium lash collection yet. For the brand’s first ever activation within the crypto space, KISS will host a giveaway, gifting 4 one-of-a-kind NFTs to four lucky winners. The NFTs and the campaign were created by the brand with agency partners Movers+Shakers and Niftmint.

Alongside the NFT, all 4 winners will receive a ‘glam squad’ for an event of their choice, an invite to one of the brand’s exclusive masterclass hosted by a celebrity makeup artist and a PR box full of the Lash Couture Masterpiece collection’s styles.  These KISS NFTs will be minted on the Polygon blockchain, with the giveaway taking place on www.kissusa.com/nft.

“It is important to us at KISS that we are constantly innovating and engaging our sophisticated and digitally savvy customers. This NFT is the first of its kind in the lash space, so we are tremendously proud of this effort.”- Annette DeVita-Goldstein, SVP of Global Marketing at KISS Product Inc.

The KISS Lash Couture Masterpiece Collection lashes combine ultimate softness with premium lightweight lash fibers that create the appearance of real mink for a luxurious look and feel. The brand’s innovative Long Tapered Technology gives each lash fiber a seamless taper that enhances its natural look and effect Lash Couture Masterpiece is available at KISSusa.com, Ulta.com, Walgreens.com, Walmart.com, CVS.com for $9.99.


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