Located in Manhattan’s Soho district, the mini shop offers visitors an interactive experience along with complimentary manicures and lashovers, for which they can choose from dozens of nail designs and lash styles. The shop is open to the public on Friday and Saturday from 11:00 a.m. to 7:00 p.m.
To kick-off the Beauty Bar, Kiss partnered with actress and singer Teyana Taylor to hold a preview event at the shop, situated on the city’s famed Mulberry Street.
“We are very excited to unveil the Beauty Bar by Kiss. This pop up is a new and engaging way to experience our brand. Kiss makes extraordinary, salon quality beauty products that are accessible to all women,” stated Annette Devita-Goldstein, senior vice president of global marketing at Kiss Products..
“So for us, the Beauty Bar is not only a way to connect with our brand fans, we also want other women to experience Kiss products in a fun and memorable way,” she added.
Kiss also enlisted two leading beauty influencers, Patrick Simondac of @Patrickstarrr and Laura Lee of @Larlarlee, whom the company said will be on hand at the shop on talking about all things Kiss nails and lashes.
“I am ecstatic to be partnering with Kiss,” Taylor commented. “I love all things beauty and am always changing up my look. There are no rules when it comes to beauty. I love bold looks, and bringing the drama with Kiss Nails & Lashes.”