KISS teams up with celebrity beauty experts

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PORT WASHINGTON, N.Y. — KISS Products Inc. has renewed its partnership with celebrity manicurist Gina Edwards and announced a new partnership with celebrity makeup artist Marni Burton.

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Gina Edwards (left) and Marni Burton

The company said Monday that for the third year, Edwards brings her creativity and wealth of experience to KISS with do-it-yourself tips and nail designs to help the at-home nail enthusiast. She works behind the scenes at Fashion Week, editorial shoots and with celebrities, creating on-trend manicures.

“I am very excited to be a part of KISS once again and have the opportunity to share designs and tips with the KISS nail art product offerings,” Edwards said in a statement. “KISS offers ‘nailistas’ all the tools necessary to be their own artist, from the convenience of their home.”

KISS said that Burton brings her “infectious personality” to the brand for 2015, providing tips and tricks to help guide the at-home user with lash applications. Through its partnership with the makeup artist, KISS will share its latest launches, inlcuding True Volume Lashes, KISS Singles Lash Glue and the KISS Beautiful Brow Kit.

“Lashes transform your overall appearance, and KISS offers lashes with a natural look and feel that are perfect for the first-time user and lash enthusiasts alike,” Burton commented. “I am excited to bring KISS lashes to the forefront, providing users with tips and advice that will enhance their natural beauty.”

With its broad lineup of affordable beauty products — including artificial nails, nail care and accessories, cosmetics, eyelashes, hair care, and hair accessories and appliances — KISS aims to help women achieve salon-like results at home.

“Working with experts adds credibility and excitement to the KISS brands,” stated Carrie Connell, director of marketing for KISS. “It also helps educate media and consumers on the benefits of our products and how to properly use them.”


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