KISS said Wednesday the in-store nail demonstrations, conducted in partnership with Shopper Events, will include eight imPRESS Gel Manicure nail colors and designs that shoppers will be able to apply on their own “to experience the ‘wow’ factor of an instant gel manicure nail.”
Demo specialists also will be on hand to assist with sizing to ensure that the chosen nails will align properly.
The Walmart nail demo events will be held on Saturday, May 21, and be part of the retailer’s summer seasonal promotion, according to KISS.
“ImPRESS is one of our company’s flagship brands,” stated Annette DeVita-Goldstein, senior vice president of global marketing for KISS Products. “ImPRESS offers the most leading-edge technology with its exclusive super-hold adhesive and extraordinary design and fit. Once women experience the ease and beauty of an imPRESS Gel Manicure, they are amazed and become instant converts. This is why in-store demonstration is a key strategy for imPRESS. It’s better than a salon manicure in every way, and women recognize that after just one product experience.”
In addition, KISS plans to release an exclusive “Nail-spirations” theme endcap promotion in Walmart that will run from May 15 to June 15. The display will showcase 36 summer nail designs. A Nail-spirations contest also will be promoted on social media and offer consumers a chance to win a trip for two to New York Fashion Week in September. Contest participants will be asked to snap their KISS or imPRESS Gel Manicure with their favorite fashion look and post it to social media channels using the hashtag #MyNailspiration.