higi expands relationship with Kroger

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CHICAGO –  higi announced an expanded relationship with Kroger Co., whose Roundy’s Supermarkets will now offer higi smart health stations as a resource to all consumers who visit their stores.

higihigi stations offer free health screenings to consumers, as well as interactive educational content focused on awareness, prevention and management of some of today’s most pervasive chronic conditions. Additionally, the network serves as an access point to care for consumers, who may choose to engage with a trusted healthcare organization through higi and in partnership with Kroger.

“Kroger continues to be a key partner for higi as we work together to engage consumers in their health” says higi chief executive officer Jeff Bennett. “We’re thrilled to expand our relationship to Roundy’s stores to better serve Kroger shoppers in Wisconsin and Illinois and are looking forward to supporting the healthcare journeys of these individuals through this important touch point in their communities.”

Kroger and higi first partnered together in 2011, with 2,149 stores in the Kroger network offering free health screenings through higi. Since then, higi stations in Kroger stores have conducted over 46 million tests, with over 10 million in 2018 alone.

“Bringing higi stations into our Roundy’s stores aligns with our vision of helping people live healthier lives”, says Chance Cole, Vice President of Customer Experience for Kroger Health. “Our Wellness Your Way platform provides a best in class wellness experience across our banners, with higi playing an important role in the services our pharmacists and other health and wellness in-store experts provide to our shoppers. The higi platform is a trusted resource for our shoppers, and we’re excited to bring this experience and service to Pick’n’Save, Mariano’s and other Roundy’s shoppers.”

“The higi station experience is perfect for our shoppers,” says Michael Marx, President, Roundy’s Division. “Their platform is intuitive to use and provides an important health resource for shoppers looking to understand their health numbers and learn more about the care resources available to them. The platform supports our associates by providing a self-service resource our shoppers can count on for reliable, important health information, allowing them to focus on what they do best, providing one on one care to the patients who need their support.”

higi stations are now available to Roundy’s shoppers across all banners.



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