Kroger’s Brad Studer joins lineup for PLMALive!

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NEW YORK — PLMA announced this week that Brad Studer, senior director of Our Brands for Kroger, the nation’s largest supermarket chain, will be one of several leading retailers and industry executives to speak, when PLMA unveils its first major online event for store brands in the U.S., Feb. 1-5. Studer’s topic will be Our Brands: The Artful Economics Fueling Our Growth.

Coinciding with five days of back-to-back category events on the association’s allnew, proprietary trade show platform, PLMA Live! presents Private Label Week will be streaming a daily schedule of original on-demand programming. (click link to view)

Each morning offers a special keynote presentation by a leading retail executive or industry expert, according to PLMA. Keynotes previously announced by PLMA include Bill Simon, former President & CEO, Walmart U.S., who will address private label and the economy; Albertsons’ Chad Coester SVP Own Brands & Albertsons’ Own Brands Leadership Team on collaboration and innovation; Walgreens’ Andrea Collaro, Sr. Director, Brand Management & Product Development on the past, present and future of Walgreens owned brands; and Dr. Nada Sanders, Professor of Supply Chain Management, Northeastern University will speak on supply chain strategies and survival. On Friday, Feb. 5, PLMALive! will stream a top-level executive panel on the outlook for store brands, featuring Perrigo CEO Murray S. Kessler, TreeHouse Foods CEO Steve Oakland, Vi-Jon CEO Rich Koulouris, and moderated by PLMA’s Tim Simmons.

Industry experts presenting throughout the week also include Ken Harris, Managing Partner, Cadent Consulting Group; on industry catalysts for change; Kara Sheesley, Nielsen’s Vice President Retail Services on retail trends and consumer demand; Marcie Merriman, EY Americas Cultural Insights & Customer Strategy Leader, Ernst & Young Global Limited on cultural insights and customer strategy; Heidi Reale, Founder, SparkShoppe LTD on how to thrive in the ‘new normal’; and Kantha Shelke, Principal, Corvus Blue on new dietary guidelines and private label opportunities.

Over 600 retailers from nearly 300 retail companies are already registered to participate in PLMA’s all-new digital experience. Created for retailers everywhere to discover new and innovative store brands products, connect with leading manufacturers for live, face-to-face video calls, and share contact information, product and sourcing requirements across a single, secure, intuitive and easy-to-navigate platform – the Private Label Week platform is open to search for private label products 24/7 and will continue to be accessible to all participants for private label business up to 90 days.

Featured categories on PLMA’s virtual trade show floor day-by-day are:

Home & Household Products,  Mon/Tues,  Feb. 1-2

Beverages & Center Store Foods, Tues/Wed, Feb. 2-3

Health & Beauty and OTC Pharmaceuticals, Wed/Thur, Feb. 3-4

Fresh, Frozen & Refrigerated Foods, Thur/Fri, Feb. 4-5

Special Show Day: All Categories, Friday, Feb. 5

For information on exhibiting or attending Private Label Week, visit www.PLWEEK.com.


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