NEW YORK — New York City dermatologist Gervaise Gerstner, M.D., has been named as L’Oreal Paris USA’s new professional ambassador.

As consulting dermatologist for L’Oreal Paris, Gervaise will lend her professional insights to product development while providing an expert voice to consumers seeking advice on skin care, the cosmetics giant said Wednesday.

"It’s with great enthusiasm that we enter into a partnership with Gervaise," commented Karen Fondu, president of L’Oreal Paris. "Professionally, she is an incredible physician who is admired and respected by her peers, and personally she is a lovely and compassionate doctor and mother. Gervaise is an exceptional addition to the L’Oreal Paris family and truly embodies the spirit of our brand philosophy, ‘Because You’re Worth it.’ "

L’Oreal noted that Gerstner combines the art of her dermatology practice with the latest cosmetic technologies to help people achieve the results they want. She treats men, women and children, addressing their skin care initial concerns to helping them maintain a lifelong commitment to optimal skin health. She is is a board-certified Manhattan dermatologist who has been practicing in New York for over 12 years, and she serves as assistant clinical professor of dermatology at Mount Sinai Medical Center where she volunteers in clinical and academic settings.

In addition, Gerstner is an associate member of the American Academy of Dermatology and the American Academy of Dermatologic Surgeons as well as an active member of the Dermatology Foundation and the Skin Cancer Foundation. She also has done research on a wide range of topics from chemical peels to melanoma and has been published in several top dermatologic journals, L’Oreal said.

"I’m so passionate about my work and about good skin care backed by real science. For years, I have been using and recommending L’Oreal Paris skin care products to my patients because I’ve always been a believer that great products that deliver real results do not have to cost a fortune," Gerstner said in a statement. "I’m very proud to be working with the L’Oreal Paris brand because they are leading the way in bringing innovative, luxurious and accessible skin care products to women that meet their needs, while making them feel beautiful in their own skin."

She added, "I’m looking forward to working with L’Oreal Paris to continue to develop products to meet patients’ concerns and help spread the news about the importance of a daily skincare regimen with SPF protection to prevent damage and premature aging."

Gerstner joins the L’Oreal Paris USA family of experts that includes consulting makeup artist Collier Strong and consulting hair stylist Johnny Lavoy.