ATLANTA — The Health Care business of LexisNexis Risk Solutions is working with Lehigh Valley Health Network to improve their strategic planning and physician outreach activities through the use of LexisNexis MarketView, a de-identified medical claims based market intelligence solution. With the data derived from MarketView, Lehigh Valley will be able to make more informed business decisions and be in a better position to address the challenges presented by today’s healthcare environment.

LexisNexis MarketView will provide Lehigh Valley Health Network with practitioner and organization claims data and analytics to drive insight and strategy across their organization. Areas of application include physician outreach optimization, system leakage reduction, facility utilization improvement, and recruitment and clinical integration. As a result, they will improve growth strategies with newfound clarity.

“At Lehigh Valley Health Network, we recognize the value of data to our strategy, to our business, and how it benefits all of our constituents, from providers to patients,” said Jim Demopoulos, SVP and COO of Lehigh Valley Physician Group. “We are excited to extend our relationship with LexisNexis and gather valuable insights through this collaboration.”

LexisNexis MarketView leverages more than 2.2 billion medical claims, combining the industry’s leading provider referential database and proprietary analytics, to deliver insights in such areas as provider referral patterns, data to inform alignment strategies, patient volumes, and reimbursement dynamics. It provides valuable insight into patient care trends and supports the needs of today’s provider organizations, including the shift to ambulatory services, the growth of telemedicine and adoption of alternative payment models.

“The industry-leading data and insights available through LexisNexis MarketView are proving to be vital tools for planning and strategy within health systems,” said Josh Schoeller, CEO, Health Care, LexisNexis Risk Solutions. “We are thrilled to be building this relationship with Lehigh Valley Health Network and demonstrate the value of our data throughout their system.”