CEDAR RAPIDS, Iowa — Next week, Lil’ Drug Store Products Inc. plans to begin distribution of its NoDoz alertness aid caplets to the convenience store channel.
Lil’ Drug Store Products said Monday that NoDoz alertness aid caplets will be available for shipment to convenience stores starting on Nov. 20. The product will be sold at convenience outlets in on-the-go pack sizes designed for immediate use occasions.
Currently, NoDoz is sold in 60-caplet bottles at Walmart, Walgreens, Kroger and Meijer stores.
“We are excited to bring NoDoz to convenience store shoppers and help them fight fatigue when they need it most, whether to stay awake on long drives or for an added edge to complete tough assignments,” stated Doug Marquardt, director of marketing for Lil’ Drug Store Products. “Convenience stores are the perfect retail outlet for the NoDoz brand, as consumers use NoDoz anytime throughout the day.”
Lil’ Drug Store Products acquired the NoDoz brand this past June. One NoDoz caplet contains approximately the same amount of caffeine as a cup of coffee, providing a convenient way to get an energy boost, the company said.
Consumers recognize NoDoz more than any other brand in the alertness aid category and see the product NoDoz as a safe, effective way to help restore mental alertness and fight fatigue, according to recent research surveys by Brandware.
“The NoDoz brand is another great example of Lil’ Drug’s commitment to bringing trusted, consumer preferred brands to the convenience store channel,” Marquardt added. “There are so many occasions when convenience store shoppers need an extra boost of energy to get through the day. It is an easy decision for retailers to add NoDoz to the many Lil’ Drug Store health and beauty products they already sell in their stores.”
Lil’ Drug Store Products said it supplies health and beauty aids products to more than 100,000 convenience stores nationwide, with exclusive distribution on such brands such Rolaids, Ricola, Carmex, Allegra, Rayovac, Opti-Free PureMoist, Systane Ultra, Harvest Snaps and Popchips.