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Live Clean beauty, baby products debut in U.S.

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LAKE SUCCESS, N.Y. — Hain Celestial Group has brought Live Clean, a leading eco-friendly beauty and baby care line in Canada, to the U.S. marketplace.

The natural and organic products company said Tuesday that Live Clean hair care, bath and baby collections began rolling out to select retailers in January. A nationwide rollout will follow.

For both adults and children, Live Clean products use 97% plant-based formulations from renewable sources, are cruelty-free and are made without parabens, sodium lauryl sulfate, phthalates, phosphates and dyes, according to Hain Celestial.

Live Clean hair care, body care and bath care comes in three collections: Fresh Water, Argan Oil and Coconut Milk. The products are formulated to cleanse without stripping, hydrate without adding excess weight and moisturize while maintaining balance. Their non-irritating ingredients include a blend of certified organic botanical extracts: rosemary, chamomile and lavender and pure coconut and argan oils that gently cleanse while nourishing, the company said.

The Live Clean baby products also are offered in three collections: Gentle Moisture, Calming Bedtime and Soothing Oatmeal. Made with a blend of certified organic botanicals and 97% plant-based ingredients, the products are safe for babies and are infused with calming ingredients to soothe and relieve babies’ sensitive skin. Chamomile, lavender and aloe help calm baby’s skin, and colloidal oatmeal and lavender alleviate dryness with a hypo-allergenic, pediatrician-tested formula.

“Our collection of beauty and baby care products provides an accessible solution for traditional consumers that are looking for eco-friendly alternatives for themselves and their families,” stated Roseann Fernandez, director of personal care marketing for Live Clean, Hain Celestial United States. “We are excited to share our belief and vision for these affordable, clean beauty products in the United States market.”

Live Clean hair care, body care, bath care and baby care lines are line-priced at $5.99 in select Target, Whole Foods Market, Walgreens, H-E-B, Rite Aid, Kroger and Harmon’s Drug stores.


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