Through the app, Canadians will have free access to registered nurses and dietitians who can provide advice and support as well as receive rewards for completing customized health goals. By completing a health profile on the app, each user receives personalized recommendations for tools and support based on their own particular health needs or interests. The app features care navigators, who can help guide the patients’ journey, provide access to consultations with registered nurses and dietitians, offers health programs to help users develop healthy habits, and the ability to earn PC Optimum rewards for reaching health program milestones along the way. Initially available for residents in Atlantic Canada, Loblaw plans to expand nationally over the coming months while also adding features and functionality to the PC Health app experience to include services such as virtual physician care and digital pharmacy.
“We exist to help Canadians live their lives as well as they can. We know that access to care and understanding how to best navigate the healthcare system are two of the biggest challenges facing many of our customers,” said Jeff Leger, president, Shoppers Drug Mart. “The PC Health app combines the power of our robust healthcare network, extensive professional care services and our world-class loyalty program into a healthcare solution for Canadians, right at their fingertips.”
Loblaw has leveraged its extensive expertise in food and nutrition along with experience in healthcare and pharmacy gained through Shoppers Drug Mart Inc. Owned by Loblaw, Shoppers Drug Mart is Canada’s number one provider of pharmacy products and services and together the companies are uniquely positioned to help Canadians navigate a complex healthcare system.
Loblaw partnered with health-tech leader, League, to provide the technology and digital health expertise behind the app. League’s proven care delivery, personalization model and behavioural science knowledge were essential in the platform’s development and future scalability.
“The PC Health app is a next generation digital health platform that will help transform healthcare for Canadians,” said Michael Serbinis, Founder and CEO, League. “This new personalized “front door” creates a true omni-channel and loyalty experience designed to reach and engage users on their personal health journey. Thousands of people already use League every day to manage their health and get support, we’re thrilled to now be able to help thousands more.”