LOS ANGELES — Canada’s London Drugs will be the first pharmacy chain to sell the Winning Colours stain remover from Winning Brands Corp.
The Barrie, Ontario-based manufacturer said Wednesday that the addition of London Drugs, which is slated to begin stocking Winning Colours in the coming weeks, will lift its retail distribution over the 5,000-store mark. The drug store chain has more than 70 locations in western Canada.
Described as an advanced cleaning solution, Winning Colours is a versatile stain remover and multicleaner that’s also friendly to the skin, according to Winning Brands. The company bills the product as offering 1,000 cleaning uses in one convenient solution.
"It’s a big development, and much appreciated, that such a pharmacy icon in western Canada has joined us," Winning Brands Canadian sales manager Patricia Miles said in a statement on the distribution with London Drugs. "It gives us more touch points to let consumers make spontaneous purchases while they are already buying other things."
Miles noted that the "pharmacy/drug retail sector is huge" and that the deal with London Drugs represents a "great start" for the company.
"It also demonstrates that Winning Colours stain remover is at home in the modern pharmacy/drug store environment specifically," she explained. "These stores are more sophisticated than ever, with increased offerings of problem-solving products that are safe for the home and kind to the body. We should not underestimate the appeal of our extraordinary skin-friendliness in this setting. People who are concerned about their skin are frequent shoppers in pharmacies. Winning Colours will be very helpful to the growing number of women and men who want to protect their skin, even when they are cleaning."
Other mass market retailers carrying Winning Colours include Walmart, Home Depot and Canadian Tire, according to the Winning Brands web site.