CLICHY – L’Oréal announced Thursday the signing of an agreement to acquire Thayers Natural Remedies, a U.S.-based natural skincare brand from Henry Thayer Co. The brand will be integrated into L’Oréal’s Consumer Products Division.

Headquartered in Easton Conn., Thayers Natural Remedies has a strong skincare heritage and offers a portfolio of high-quality products including toners and astringents. Founded in 1847 by Doctor Henry Thayer, the brand is best known for its iconic Witch Hazel Aloe Vera Formula Facial Toner, a bestselling product popular among a diverse group of consumers. The brand has expanded its distribution from natural grocery stores to a multichannel strategy which includes mass and beauty retailers, drugstores and e-commerce. Thayers Natural Remedies recorded sales of US $44 million in 2019.

“With a more than 170 year heritage, Thayers Natural Remedies is a beloved American brand that has stayed true to its roots as it has evolved its product offerings and forged a strong connection with consumers. Built on a foundation of top-rated skincare products, the brand is more relevant today than ever before. We believe in its growth potential and unique positioning in the mass skincare market,” said Stéphane Rinderknech, president and chief executive officer of L’Oréal USA, executive vice president North America.

 John Gehr, owner and CEO of Henry Thayer Co., commented: “As custodian of the Thayers Natural Remedies brand for the last 17 years, it has been a rewarding experience seeing the connection we’ve been able to make with our well-informed consumers. I couldn’t imagine a better organization than L’Oréal to take Thayers to new heights while maintaining its core values of social and environmental responsibility.”

 “We are thrilled to welcome Thayers Natural Remedies, a true “love brand” at the intersection of two major skincare trends: nature and health. This acquisition is part of our strategy to develop our skincare business all around the world and complements perfectly our North American skincare brand portfolio,”  added Alexis Perakis-Valat, President Consumer Products Division of L’Oréal.

 The closing is subject to the standard regulatory approvals and other customary conditions.