NEW YORK — The L’Oréal USA Multi-Cultural Beauty Division has announced two appointments in marketing communications.

Vivianna Blanch

L’Oréal said Friday that Vivianna Blanch has been named vice president of integrated consumer communications, and Crystal Thompson has been hired as director of public relations.

A 14-year L’Oréal veteran, Blanch carries a track record in e-commerce, media and digital marketing success at the beauty care company. In her new role, she will oversee all paid, owned and earned media, as well as marketing partnerships and integrated events.

Most recently, Blanch served as vice president of e-commerce, marketing and digital strategy for the Active Cosmetics Division, where she helped build direct-to-consumer e-commerce and online retailer strategies for dermatological skin care brands. Before that, she held the positions of vice president of digital innovation, assistant vice president of media innovation and senior director of integrated communications.

“Vivianna’s diverse skill set in media and communications enables her to build a fully integrated brand communication strategy across all paid, earned and owned media platforms for the Multi-Cultural Beauty Division,” stated Nicole Fourgoux, general manager of the L’Oréal USA Multi-Cultural Beauty Division. “She is results-oriented, creative and highly collaborative, which will make her a strong addition to the team.”

Crystal Thompson

Thompson joins L’Oréal from DeVries Global, where she served as an account supervisor and managed campaigns for a beauty and multicultural brands. Her expertise spans media relations, events planning, strategic counseling, social media content development and influencer management.

In her new role, Crystal oversee public relations strategies for all brands within the division, including Carol’s Daughter and Dark and Lovely.

“Crystal will join our integrated communications team and help us strengthen our overall public relations strategy with compelling content, high-impact consumer and influencer events, and increasing overall brand awareness,” Fourgoux commented.

Part of L’Oréal USA’s Consumer Products Division, the Multicultural Beauty Division includes such brands as Dark and Lovely, Let’s Jam!, Optimum Amla Legend, SoftSheen-Carson Professional, Magic Shave and Carol’s Daughter.