NEW YORK — L’Oréal Paris is launching a hair color platform called Haircolor Concierge in response to a 40% increase in hair color inquiries to their Consumer Care Center over the past few months.

The company attributed the unprecedented number of inquiries to the quarantine, which resulted from the COVID-19 pandemic.

“We are thrilled to introduce Haircolor Concierge and offer our consumers an on-demand hair color platform designed specifically to meet all their hair coloring needs – when and where they want it,” says Maude Brunschwig, senior vice president of marketing for L’Oreal Paris. “Haircolor Concierge combines innovative technology with the hair color expertise and knowledge that only L’Oréal has to inspire, educate and empower our consumers. With more people coloring their hair at home than ever before, we want to be there for them every step of the way – because they’re worth it.”

Haircolor Concierge is offering a variety of personalized services and tools to help:

• Live Chat: Live help from L’Oréal Paris’ Consumer Care Center can be accessed seven days a week from 9:00 a.m. EST – 9:00 p.m. Monday through Friday; Friday, 9:00 a.m. EST – 6:00 p.m. EST Saturday and Sunday via https://www.lorealparisusa.com/hair-color-concierge.aspx. Help is also available via the new SMS service on 833-856-7315 seven days a week from 9:00 a.m. EST – 5:30 p.m. Mon-day to Friday; 9:00 a.m. EST – 6:00 p.m. EST Saturday and Sunday.
• Make an Appointment: people can make an appointment for a video consultation with an experienced hair colorist ahead of time, offering everything from product and shade selection advice to providing step-by-step help through the coloring process.
• Virtual Try-On and Diagnostic Tools: Enhancements to the brand’s virtual Try-On tool to help consumers find their shade as well as a new diagnostic tool that helps consumers find the right match for their hair color needs.
• How-To’s and Q&A’s: New instructional how-to’s and more Q&A’s take all the questions out of coloring at home.
• Trend Articles: Offering inspiration to try a new shade or learn a new coloring technique with style-driven articles showcasing the latest color trends.