NEW YORK — L’Oreal USA has promoted Marc-Alexandre Risch to chief retail officer, a newly created position.

The beauty care giant said Tuesday that Risch, previously general manager of The Body Shop Canada, will be charged with supporting the L’Oreal USA organization with retail operations leadership and expertise across its brand portfolio.

Marc-Alexandre Risch

He also will be responsible for developing back-office retail operations solutions, systems and synergies across the company and helping to establish seamless, omnichannel consumer experiences.

“With our retail operations growing rapidly across brands like Kiehl’s, NYX and Urban Decay, we’ve created this strategic role to continuously enhance our customer shopping experience,” stated Frédéric Rozé, president and chief executive officer of L’Oreal USA. “We’re lucky to have Marc-Alexandre, a talented leader and industry expert, to guide our retail expansion and implement best-in-class systems across the company.”

Risch joined the L’Oreal Group in March 2005 as the international project manager for Garnier and rose quickly to a range of leadership positions.

In 2010, he joined Garnier International as axis director for Fructis and assumed the responsibilities of international marketing director for Garnier Haircare, including Fructis and Ultra Doux/Ultra Blends.

Risch was named general manager of The Body Shop Canada in 2012. Under his leadership, Canada has become one of the best-performing markets for the The Body Shop brand, delivering strong and consistent growth, according to L’Oreal. The company noted that, with his team, Risch implemented a number of key initiatives, including a strategic focus on retail excellence and a transformation of the brand’s real estate portfolio.

The largest unit of the L’Oreal Group, L’Oreal USA has a roster of more than 30 beauty brands, including Carol’s Daughter, Clarisonic, Essie, Garnier, Giorgio Armani Beauty, Kérastase, Kiehl’s, Lancôme, L’Oreal Paris, Matrix, Maybelline New York, NYX, Redken, Urban Decay and Yves Saint Laurent Beauté.