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L’Oréal USA, launches “March for Me” campaign

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NEW YORK — In celebration of WorldPride 2019 in New York City, which marks the 50th Anniversary of the Stonewall Uprising, L’Oréal USA today launched “March for Me,” a digital campaign that invites people from all over the world to join virtually the 860 L’Oréal USA employees who are marching in support of the LGBTQIA+ community. L’Oréal USA, an official sponsor of WorldPride 2019, recognizes that for every LGBTQIA+ individual and ally who will be present at this year’s March, there are many more who would want to march if they could.

Working in tandem with its employee-driven think tank, OUT @ L’Oréal, L’Oréal USA created “March for Me” to represent those who cannot be at the WorldPride March in person but who want to demonstrate their support for the LGBTQIA+ community. The digitally driven campaign is a way for L’Oréal’s more than 86,000 employees from around the world, and all who wish to participate, to ask representatives from its 35+ beauty brands standing up for acceptance and inclusion, to #MarchForMe.

“We celebrate individuality and champion self-expression at L’Oréal which anchors our global mission of Beauty for All,” said Xavier Vey, president of L’Oréal Luxe USA and Executive Sponsor of OUT@L’Oréal, L’Oréal USA’s LGBTQ+ Think Tank. “It has been truly energizing to see how our employees, led by the OUT@L’Oréal employee think tank and its allies, have worked together to create a platform and campaign that embraces inclusivity at a global scale. I am humbled that the efforts of a small group of passionate people have led to a worldwide movement at our company.”

L’Oréal USA invites people to join the campaign by submitting a photo or video of themselves, which will be projected on screens atop the L’Oréal USA float at WorldPride 2019 in New York City on Sunday, June 30.

There are three ways to join in the “March for Me” campaign:

To submit via Instagram:

  1. Upload a photo or video of yourself on Instagram Stories
  2. Adorn it with L’Oréal USA’s custom WorldPride stickers by clicking on the sticker icon in the top right corner of the Instagram app and searching for “MarchForMe”
  3. Use the hashtag #MarchForMe and tag @LOrealUSA

To submit via e-mail:

  1. E-mail a photo or video to Pride@LOrealusa.com; L’Oréal USA will apply custom stickers on your behalf

To submit in person:

  1. Visit L’Oréal USA’s WorldPride 2019 photo booth, located in the front entrance of The Shops at Hudson Yards at 31st Street and 10th Avenue in New York City, on Friday, June 21, and Saturday, June 22, between the hours of 10:00 AM and 2:00 PM
  2. Images from the photo booth can be automatically submitted for inclusion in the campaign

As part of its celebration of WorldPride, L’Oréal USA will have a presence at the PrideFest street festival in New York City on June 30th, offering makeovers and product giveaways. L’Oréal USA will also be sponsoring a boat in the Rainbow Armada, a sailboat parade on June 29th along the Hudson River, to raise funds for the Ali Forney Center, which is dedicated to protecting LGBTQ+ youth from the harms of homelessness. L’Oréal USA partners with the Ali Forney Center on initiatives and programming year-round.

Recognizing and valuing the diversity of its employees is what drives L’Oréal’s Beauty for All mission forward. OUT@L’Oréal is an employee-driven think tank that advances initiatives for the LGBTQ+ employee community and promotes diversity and inclusion across L’Oréal USA. It is one of several L’Oréal USA think tanks dedicated to representation, education, and understanding in the workplace and throughout the business.


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