NEW YORK — L’Oréal USA announces a leadership change at the helm of SkinCeuticals USA, the No. 1 medical aesthetic skincare brand worldwide as Stephanie Kramer has been named general manager.
Stephanie Kramer brings 18 years of business strategy and marketing experience to the general manager role. Most recently, she was global senior vice president of marketing, Product Innovation and Retail at SkinCeuticals. Under her stewardship, Kramer and her team were responsible for new product development, retail and go to market strategies including the new launch of Tripeptide-R Neck Repair, scientific communications, as well as project management.
Prior to joining SkinCeuticals in 2019, Kramer served as Vice President of Global Marketing for Kiehl’s Since 1851 also at L’Oréal, where she contributed to driving the business’s sustained double-digit growth and global expansion, and created its global sustainability program, Made Better. Preceding Kiehl’s, she held positions in fragrances and skincare at Chanel, Inc., and in the Professional and Luxury Product divisions at L’Oréal. She joined L’Oréal in 2007 from the fragrance house, Quest International. She is an Adjunct Professor of Communications at the Fashion Institute of Technology.
Kramer succeeds Christina Fair, who was promoted last month to president, Active Cosmetics Division, North America. Prior to the transition, Fair led SkinCeuticals as General Manager since 2018, elevating it to the No. 1 medical professional skincare brand in the US and notably launching comprehensive skincare destination, SkinCeuticals SkinLab. She was previously Vice President of Global Marketing for SkinCeuticals DMI, where she led the development of two of the brand’s most successful product launches, Triple Lipid Restore 2:4:2 and H.A. Intensifier, and spearheaded the SkinCeuticals expansion into medical devices, with the introduction of CryoCorrect as well as personalization services with Custom D.O.S.E.
Fair began her career with L’Oréal USA in the Consumer Products Division in 2008, first as an assistant vice president of marketing for Garnier Skincare and then as the Vice President of Marketing for Maybelline, overseeing the Face and Nail category.
“I am thrilled to step into my new role as president of Active Cosmetics Division in North America overseeing CeraVe, SkinCeuticals, La Roche-Posay, Vichy, and Dermablend – especially with the confidence that the future of SkinCeuticals is left in skilled, capable hands,” notes Christina Fair. “I look forward to this new era for the brand led by Stephanie and wish her continued success in this next endeavor.”