CHICAGO — Former Nielsen executive Dennis Moore has joined Market Track as its new president.

Market Track said Thursday that it’s looking to an industry veteran like Moore to harness the company’s big data assets to shape how advertisers, marketers and brands use that information to boost the return on their marketing investments.

Dennis Moore

Moore comes to Market Track after 12 years in various leadership positions at Nielsen Co., most recently as president of the company’s professional services division.

“I am excited to be joining Market Track at this stage in the company’s growth,” Moore commented. “I look forward to helping the company continue to expand and build out their services of providing actionable insights and market trends. Market Track’s client engagement philosophy is closely aligned with my approach, which will help me further accelerate the company’s impressive growth while improving our client’s sales and profitability.”

Moore joined A.C. Nielsen as an analyst in 1990 and later was promoted to director of Nielsen’s analytics business for its Cincinnati and Atlanta offices. In 1996, he joined Marketing Management Analytics (MMA), where he led analyst teams in the delivery of marketing mix models across multiple industries. He rejoined Nielsen in 2004 as president of analytic consulting for the firm’s North American business, and in 2007 he advanced to a global role.

In 2009, Moore was promoted to executive vice president of analytics and professional services for North America at Nielsen, where he oversaw a wider product portfolio including analytics, consumer panels, perishables and, more recently, the technology consulting team.

“Dennis is a client-focused leader with a deep understanding of our markets from a core data, product and use-case perspective,” stated Wayne Mincey, chief executive officer of Market Track. “Dennis is an influential presence in the industry and understands Market Track’s unique capability to provide clients with an integrated view of their competitive landscape across advertising, promotion, and on- and off-line channel insights. His deep expertise in applied analytics will accelerate adoption of Market Track’s proprietary data and industry leading software solutions.”

Chicago-based Market Track provides subscription-based advertising, brand and pricing intelligence solutions. By monitoring trade and promotional advertising, pricing and e-commerce activity, brand protection and competitive advertising activity, the company’s solutions enable comprehensive coverage of key media channels, in turn enabling advertisers, agencies, retailers and manufacturers to better track and analyze causal data, creative execution and ad spending to maximize the value of their marketing campaigns.