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Mars agrees to purchase Kind snack bars

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CHICAGO— Mars said on Tuesday that it would acquire Kind North America, the company that makes healthy granola and energy bars.

The acquisition of Kind North America will add to Mars’ existing partnership with Kind International that operates across 35 countries. Kind will operate as a separate business within Mars globally, the companies said.

The deal comes three years after Mars bought a minority stake in Kind to cater to consumers’ healthy eating habits. The healthy snack maker’s founder Daniel Lubetzky will retain ongoing financial stake in Kind.

Mars has made a series of acquisitions over the years as it expands beyond candies, spending billions of dollars to add pet food brands such as Iams, Pedigree and Royal Canin to its portfolio.

Demand for healthy snacks has also risen during the COVID-19 pandemic as consumers limiting restaurant visits and working from homes stock up on snacks.


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