Mars takes the wraps off new Dove Gelato Bars

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HACKETTSTOWN, N.J. — With summer just around the corner, Mars Wrigley Confectionery is introducing a new Gelato line that puts a refined twist on the classic Dove Ice Cream Bar. The iconic bar will now come in two artisanal, rich gelato varieties, offering the ultimate solution to summertime cravings: Dove Gelato Salted Caramel and Dove Gelato Triple Chocolate Bars.

The Dove Gelato Salted Caramel bar variety offers a smooth base of salted caramel gelato with a dark chocolate and decadent butter toffee crisp cloak. The Dove Gelato Triple Chocolate bar variety offers triple the chocolaty taste, featuring velvety chocolate gelato coated in silky smooth Dove dark chocolate, with rich chocolate cookie bits.

“The new Dove Gelato line offers our consumers a new way to indulge this summer,” said marketing director of Mars Ice Cream, Emily Strobel. “We wanted to leverage the premium ice cream trend to bring a smoother, creamier taste and refined twist to our classic frozen ice cream bars without losing the rich Dove Chocolate flavor consumers know and love.”

Dove Gelato Salted Caramel and Dove Gelato Triple Chocolate are available nationwide at convenience, drug, mass and grocery stores with a suggested retail price of $4.79 per one 3-pack box.



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