Mars Wrigley to open Sweet ReTREAT for Valentine’s Day

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HACKETTSTOWN, N.J. — Mars Wrigley Confectionery announced that it will present a candy-inspired pop-up salon just in time for Valentine’s Day. Sweet ReTREAT: Refresh Lounge builds on the success of last year’s inaugural event, which offered guests a “treat yourself”-themed salon, but with a refreshed focus.

Valentine’s Day is not only the biggest treating day of the year – it’s also an opportunity to reconnect with loved ones. This mint and gum-themed pop-up will provide an oasis where New Yorkers can freshen up before a romantic date night, mix & mingle or just kick back and relax – all compliments of Mars Wrigley Confectionery!

Additionally, Valentine’s Day is a major moment for the confectionery industry.

  • In 2018, U.S. consumers were estimated to spend an average of $143.56, with 55% of the population celebrating, according to the National Retail Federation.
  • Last year, consumers spent more than $19.6B on the holiday, with $1.8B of that on confectionery and chocolate alone.
  • Mars Wrigley Confectionery data shows that one out of four Americans indicate that gum or mints will be an important part of Valentine’s Day gifts, highlighting consumers’ desire to feel refreshed and ready for the holiday.

Based in New York City’s SoHo neighborhood, Sweet ReTREAT: Refresh Lounge will offer guests complimentary pampering services inspired by Mars Wrigley Confectionery’s iconic treats, from mini pre-date makeovers to an aromatherapy massage bar. Of course, plenty of gum and mints, including Altoids, ORBIT and EXTRA, will be free for the taking – to give guests that extra boost of confidence – along with classic treats like M&M’S, SKITTLES and more.

Open February 13th and 14th from 12:00pm – 8:00pm EST, Sweet ReTREAT: Refresh Lounge will be based at 111 Grand Street, New York, NY and is currently taking reservations for TREATments at

“We’re excited to be bringing our Sweet ReTREAT to life again this year, this time emphasizing the better moments our treats create for consumers,” said Hank Izzo, general manager, Gum, Mints and Ice Cream, Mars Wrigley Confectionery U.S. “Gum and mints play an important role in peoples’ lives, especially when you need to look and feel your best. Our treatments this year are meant to make guests feel refreshed and relaxed, pulling inspirations and flavors from our most beloved brands. We continue to treat our consumers year-round and are looking forward to doing so in a new and fresh way with Sweet ReTREAT: Refresh Lounge.”


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