Mattel launches new card game Silicon Valley Startups

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EL SEGUNDO, Calif. — Mattel has introduced Silicon Valley Startups, a hilarious card game that pits “Entrepreneurs” against each other to pitch hysterical startup ideas to “Investors.” With all pitch ideas decided through random card draws, players must use their best improvisation skills to win the game.

Mattel Logo (PRNewsFoto/Mattel)

“Silicon Valley stereotypes have fully infiltrated pop culture – from movies to TV shows – you can’t escape the startup culture and now it’s time to bring it to the game aisle,” said Ray Adler, senior director, global games at Mattel. “Silicon Valley Startups combines the creativity needed to pitch a startup with unexpected hilarity in a group setting – and because everyone thinks they have the next big idea, this game is for everyone.”

To celebrate the game play, Silicon Valley Startups is partnering with co-star and investor on ABC’s Shark Tank, Daymond John, to launch the Silicon Valley Startups Contest. The contest invites any potential entrepreneur to pitch their best of the worst ideas for a shot at a $50,001 prize – one dollar more than the leading industry prize for disruptive startups. To enter, visit the Silicon Valley Startups Contest between now and December 20, 2018 for a chance to win.

“I’ve heard my share of ridiculous business pitches over the years, and it will be fun to go against everything I know to help find the winner of the Silicon Valley Startups Contest,” said John. “If the entries reflect the creativity seen by playing this game, I can’t wait to see what America comes up with!”

Silicon Valley Startups is now sold at Target stores and online for $14.99 and will roll out to mass retailers nationwide in 2019.



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