MANCHESTER, N.H. — MegaFood, an award-winning dietary supplement brand whose products are made with real, whole foods, today announced the introduction of an exclusive Zero Out-of-Stock program for natural retailers.

Launching as a 90-day beta test with a planned rollout this Fall, the program aims to help natural retailers better serve their customers in the event MegaFood products are out-of-stock. In an omnichannel world where consumers are looking to make more healthful and sustainable choices, MegaFood’s new Zero-Out-of-Stock program will benefit natural retail partners by ensuring they have access to inventory of MegaFood supplements at all times, thereby helping them retain customers and securing in-store sales on demand.

When a MegaFood supplement is out of stock, participating retailers can complete the sale by calling MegaFood’s Customer Experience team to place an order on behalf of their customer. MegaFood’s Customer Experience team will ship the requested MegaFood products directly to the consumer via FedEx 2-day shipping.

“In today’s omnichannel landscape, consumers demand convenience, value, and a larger assortment of products,” said Robert Craven, chief executive officer of MegaFood. “At MegaFood, we are fully committed to helping our natural retail partners adapt to marketplace changes, better cater to today’s always on consumer, and maximize sales by providing them with a solution designed to drive in-store purchasing. We’re excited to be beta testing our Zero-Out-of-Stock program and look forward to scaling it in the months to come.”

To ensure MegaFood’s Zero-Out-of-Stock program can optimally serve consumers and retailers in real time, the company is conducting a 90-day beta test of the program with three members within the Independent Natural Food Retailers Association (INFRA) network. Within the three-month launch, three participating retailers will have the opportunity to share detailed feedback on the efficacy of the program, as well as help shape it for the future.

“Over the years, MegaFood has always been a strong partner and innovative resource to natural retailers and we’re pleased that our members will be among the first participants in MegaFood’s Zero-Out-of-Stock program,” said Corinne Shindelar, chief executive officer and president of the Independent Natural Food Retailers Association (INFRA). “This is a game-changing omnichannel initiative for natural retailers, and one that reinforces our value proposition with today’s conscious consumer seeking like-minded resources to best serve their wellness goals in an expert manner.”