DEERFIELD, Ill. — Walgreen Co. has realigned its merchandising division, giving three general merchandise managers added responsibilities.

Steve Broughton will oversee food, beverages and household consumables; Shannon Curtin (formerly Petree) will be in charge of beauty, personal care and seasonal products; and Robert Tompkins will handle health and wellness, front-end services and general ­merchandise.

Broughton had been responsible for consumables, Curtin for beauty and personal care, and Tompkins for health and ­wellness.

All three, who are also divisional vice presidents, will continue to report to vice president of merchandising and chief merchandising officer Bryan Pugh.

The restructuring follows a shake-up of the chain’s marketing department that saw the elimination of the chief marketing officer’s role and the departure of Kim Feil, who had held the post for three years. The overhaul of the merchandising and marketing staffs under Joe Magnacca, president of daily living products and solutions, is intended to more fully integrate the two disciplines and sharpen the drug chain’s customer ­focus.

As part of the merchandising reorganization, Frank Grilli will lead the expansion of the company’s regional buying program as divisional vice president and general merchandise manager for regional procurement.

“We have piloted this program in three markets and will be expanding it over the coming months, providing additional buying support, economies of scale and governance to our local markets,” said Magnacca. “Frank will bring his deep store experience as well as buying expertise to this important new role in our organization.”

Grilli will report to Mark Scharbo, vice president of inventory strategy, as will Steve Lubin, divisional vice president and general merchandise manager for non-mainland sourcing.

The leadership team that Ma­gnac­ca heads has been expanded to include Moe Alkemade, who is now vice president of retail brands and global sourcing, and Rachel Bishop, vice president of daily living strategy and business development. Pugh and Scharbo will also continue to report to ­Magnacca.

Alkemade, previously general merchandise manager of private brands, “will continue to be responsible for managing our private brand business, including for Duane Reade, and will also be responsible for expanding our global sourcing capabilities to allow us to stay competitive within the industry,” Magnacca said.

Bishop, previously divisional vice president of strategic planning and analysis, “will take on an expanded role that encompasses merchandising and marketing strategy, as well as support for mergers and acquisitions and other business development opportunities that support our daily living business objectives,” Magnacca said. “She will continue to manage pricing, promotional strategy and capability development, in addition to her new ­responsibilities.”