As a brand that prioritizes leading the industry with continuous product innovation, Michelob ULTRA is entering the growing hard seltzer category with a premium, refreshing option that is free of artificial aftertaste. This offering caters to the more mature hard seltzer lover, ages 35-54 years old, who is driving half of growth in the hard seltzer segment.
“We’re kicking off 2021 in a big way by bringing an innovative, first-of-its-kind organic option to the hard seltzer category for those who enjoy clean and refreshing flavors,” said Ricardo Marques, Global Vice President of Michelob ULTRA. “We believe that Michelob ULTRA is uniquely positioned to win in the hard seltzer segment, not only because it’s one of the hottest brands in the country, but also because it has unmatched equity as a high-quality brand. This is just the beginning of an exciting, action-packed year from Michelob ULTRA, and we couldn’t be more excited.”
This superior USDA Certified Organic seltzer will be available in 12-pack 12oz cans, 24-pack 12oz cans, and a 25oz can wherever Michelob ULTRA is sold. A second variety pack and additional flavors will be available later this year.
To celebrate its leap into the hard seltzer category, Michelob ULTRA Organic Seltzer is releasing its “As Real As It Tastes” national campaign supported by TV, OOH, digital, radio and social media.