NEW YORK — Dust off that suitcase, drop the virtual-vacay background and get ready for a once-in-a-lifetime IRL vacation courtesy of Michelob ULTRA Organic Seltzer. The USDA certified organic seltzer that knows a thing or two about keeping it real – with organic ingredients and no artificial aftertaste – is breaking out of the digital world and treating hard seltzer lovers and their crew to a fruitful vacation… in real life.
Michelob ULTRA Organic Seltzer’s “Vacation in this Ad” Will Reunite You and Your Friends for an IRL “Fruitful” Vacation
Starting May 26, Michelob Ultra Organic Seltzer will be rolling out new social, TV, and digital out-of-home ads for its Citrus, Mixed Berry and Mango Apricot flavors, encouraging people to trade the virtual habits they’ve come to accept for a chance to win a REAL “Vacation in this Ad.” It’s as easy as snapping a photo of the QR code featured in the ads, which will route hard seltzer lovers to a website where they’ll be entered to win an exclusive, curated vacation with three of their friends or family inspired by the real fruit flavors of Michelob ULTRA Organic Seltzer’s Classic Collection.
“We’ve spent last summer sharing virtual hugs through digital screens and live streaming events from our living rooms; now with the nation starting to re-open and travel picking back up, the prospect of enjoying a real summer is within reach” said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “Michelob ULTRA Organic Seltzer believes that real is always better, that’s why we will be rewarding our fans and their friends with an epic summer in real life experience.”
Three flavors. Three friends. Three fruitful vacations.
There’s no need to tag your squad in wanderlust social posts, because Michelob ULTRA Organic Seltzer wants to offer you the real deal. Here’s what ULTRA has in store for the lucky winners:
- Mixed Berry Meets the Berry Islands – A private boat charter in The Bahamas? Check! We’re hooking one winner up with a celeb-worthy nautical experience throughout The Bahamas’most exclusive destination, the Berry Islands.
- Mango Magic Hour in Hawaii – Because who wouldn’t want to reunite in Hawaii? One lucky crew will be scooped from the airport in a luxe car, taken to a beachside retreat, and enjoy a private mango-infused luau and jam session with a live band.
- A Citrus Escape to the Sunshine State – Our Citrus flavor will take one winner and their friends to a luxurious vacation home in the Florida Keys, with a multi-course dinner prepared by a private chef in an Insta-worthy orange grove.
The sweepstakes will be open for entry from May 26 through Labor Day (Sept. 6), with the winners being announced shortly after.
Are you ready for a summer of realness? To learn more, follow @MichelobULTRA on Facebook, Twitter, Instagram and YouTube or visit www.MichelobULTRA.com. Michelob ULTRA reminds you to please drink responsibly and remember to socialize safely by following COVID-19 guidelines.
Michelob ULTRA Organic Seltzer’s “Vacation in this Ad” initiative is part of Anheuser-Busch’s “Let’s Grab A Beer” platform that aims to make the moments we come together over a beer even better. Learn more about “Let’s Grab A Beer” on the Anheuser-Busch newsroom.
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