Michelob ULTRA to provide 95 bibs for runners at NYC Marathon

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NEW YORK — Michelob ULTRA announced today that for the second year it will award 95 beer lovers the chance to run the 2018 TCS New York City Marathon as part of Team ULTRA. To be considered for this coveted opportunity, Michelob ULTRA is asking consumers a simple question: will you run for beer? Anyone who answers “yes” is invited to tell the story of how their love for beer and running motivates them to the finish line by visiting www.JoinTeamULTRA.com.

This year Michelob ULTRA will also expand the Team ULTRA community by teaming up with Achilles International – a non-profit organization, and Official Charity Partner of the 2018 TCS New York City Marathon, which empowers athletes with disabilities to participate in mainstream running events. Achilles International athletes from around the country who share Michelob ULTRA’s passion for beer and running will join the 95 Team ULTRA runners throughout the training experience and post-run celebrations on race day.

“Michelob ULTRA has always focused on celebrating the active, balanced lifestyles of our drinkers, and we’re committed to creating opportunities to further this through our partnerships,” said Azania Andrews, vice president, Michelob ULTRA. “We’re excited for Achilles International to join us this year as we bring together a real community of runners who can support each other throughout the training process and toast their successes along the way.”

To lead this community of runners, Michelob ULTRA has enlisted none other than world-class runner and 2017 TCS New York City Marathon top women’s finisher, Shalane Flanagan, to coach Team ULTRA. From the beginning of training season, all the way to the finish line, Team ULTRA runners will receive exclusive access to Coach Shalane including race training tips, group led runs and celebratory happy hours with Michelob ULTRA.

“The TCS New York City Marathon is such an epic experience, and it’s an honor to serve as the coach for Team ULTRA this year,” said Shalane Flanagan. “Last year I celebrated a personal victory at the finish line, but while running is a solo sport no one really ever does it alone. I’m lucky to have a strong community of runners and supporters around me throughout the process, which is an experience I’m looking forward to bringing to Team ULTRA as we train, race and celebrate together – with a beer!”

With just 95 calories, 2.6 carbs, and an exceptional taste, Michelob ULTRA is a superior light beer that believes people can be fit and have fun while doing it. To celebrate this dedication to living an active, balanced lifestyle, Michelob ULTRA is proud to continue its partnership with New York Road Runners at the 2018 TCS New York City Marathon. From the beginning of the training season to the post-race beers, Michelob ULTRA will be there to celebrate the community of beer lovers and athletes that make up Team ULTRA.


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